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puerto blest

{business design, service design, ux, ui, content design, web design, ar/vr}

New transmedia strategy for specialty coffee toaster

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The development of this final project of my design career in Multimedia and Interaction Design aimed to develop different points of interaction with the Puerto Blest brand to expand the digital barriers of the coffee experience and integrate them with their characteristic analog interactions, under the same transmedia strategy. Among them is the redesign of the institutional website of Puerto Blest, the design of an app focused on the moment of preparing coffee, the design of a multimedia exhibition that covers the journey of coffee from the farms to the cup, as well as the design of the new brand identity. Taking into account the different types of coffee users, we seek to generate various touchpoints that tend to the educational, commercial and awareness needs that are characteristic of the industry and key to the development of Puerto Blest's business.

Designed with Candel and Rober Dorado.

Aug 2020 - Dic 2020
UADE, Buenos Aires, Argentina

about puerto blest

Puerto Blest is a coffee roaster, a laboratory where specialty coffee of the most recognized origins is developed. They build roast profiles that enhance flavors and aromas so that the beans express their unique attributes, their differential notes, and that is reflected in each cup of coffee. Puerto Blest is also a barista school, an education center with a clear mission: to expand and strengthen the coffee culture. We want to share our passion with you.

coffee is so much more than coffee

This was the premise on which we based the development of the project. What does this mean to us? In the course of the course, the research and the development of the different multimedia pieces made, we found a world of coffee unknown to the vast majority of the lovers of this drink, full of processes, climates, values and stories that were worth worth being told. And from these stories we conclude that coffee is a means, almost an excuse to return to what is important: to the community, to the encounter with others, whether they are the coffee growers who work perseveringly on the farm or with your friends when you find yourself in a farm.
Coffee is much more than just coffee and we want this project to sow in each person that seed of wonder and curiosity that we received.

our guiding values

- Quality through all the experience.
- Traceability and transparent information.
- Sustainability as caring for the environment, the processes and the people involved in them.
- Sensoriality, focusing on the relationship and the contribution of all the senses for the creation of the coffee and brand experience.
- Inclusion beyond disability.