MASC
{photography, art direction}
Photographic essay on the essence of contemporary masculinity.
see full essay extra: masc profilesMASC is a search on the meaning of being a man today. What defines that identity, how it is expressed through clothing and the body, and what characterizes men in contrast to women. What is that sensitivity that the two share. Who we are today. How our human condition is defined.
Designed with Candel. In collaboration with Juan Rinaldi, Augusto Di Tulio and Ignacio Cupé.
Models Máximo Biocca, Lino Hassan and Santiago Sanchez Avalos.
Mar 2018 - Dic 2018
Personal project, Buenos Aires, Argentina
the process
MASC consisted of a series of research interviews where the models were asked about their vision of masculinity, from which each of the characters was thought. A previous photo production was carried out to complete the creation process.
